We combine the experience of the team… with youth. We like the “methodological freshness”. Because reality shows us a change in the ways and means of relationship and communication in society. And if this is so, won’t we have to implement techniques and methodologies according to the new forms of communication and relationship?
Adhara's members come from leading research institutes in healthcare, with positions of the highest responsibility.
We have worked with the main pharmaceutical laboratories on a continuous basis, for multiple pathologies and specialties.
We have an in-depth knowledge of the evolution of the pharmaceutical market, which allows us to detect, for example, how the forms of relationship have changed and above all how the weight of the different agents involved in the decision making process of a given brand has changed: we have gone from "medico-centrism" to "multi-centrism" (pharmacists, patients, doctors, managers...).
At Adhara, we like to be close to our customers, to get to know their needs in depth, and to be demanding of ourselves until we find the key insights that offer the solution to a specific problem.
Analytics is our way of life; we turn what we see and what we hear into deep, actionable analysis, with relevant and differentiating insights...
We understand that the results report is not a mere presentation; it is necessary to offer synthesized and organized information that can be shared with the members of the product team.
We have an in-depth knowledge of the evolution of the pharmaceutical market, which allows us to detect, for example, how the forms of relationship have changed and, above all, how the weight of the different agents involved in the decision-making process for a given brand has changed: we have gone from "medico-centrism" to "multi-centrism" (pharmacists, patients, doctors, managers, etc.).
The current scenario demands that the different figures play an active role in research, that barriers be broken down and that the different protagonists be interrelated.
If you want to understand the market in which we operate, it is necessary to put yourself in the other's shoes. All this leads us to propose models that integrate into the doctor-patient-agency-laboratory.
It is necessary to offer new avenues of research, models that are adapted to the present time and that expand the classic scheme of research such as:
NeuroQual. A tool that combines Qualitative and Neuromarketing research techniques in pretesting of medical literature, communication campaigns, Web/app usability test. An in-depth interview with recording of the browsing experience and obtaining key usability indicators (path, time elapsed at each stage of the process, number of clicks, ...).
Yes, I think you are the ideal agency to answer my research brief.
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