We suggest

We do a lot of things, the main one being, solving our clients’ needs.

Do you want to find out more?

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moduloarribasentirFEELING

Embracing reality

Our goal is not only to take a photo, but also to understand and feel the transformation and dynamics of change.

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 For consumers, the current consumption scenario demands a high degree of flexibility and continual rethinking of their relationship with brands.
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Big data, Big whys

We propose qualitative, quantitative and advanced semantic analysis tools to gain an overall understanding of the current reality.

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Big data provides information on the what, but it’s increasingly necessary to understand and feel the why.
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moduloarribainspirarINSPIRING

Shinning words

Our extensive experience enables us to go beyond the obvious, listening and asking powerful questions that open the way up to new solutions.

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Inspiring is the art of finding valuable insights in consumers’ discourse and experiences, allowing us to build new relationships with our consumers.
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moduloarribacrecerGROWING

From the brand’s dictatorship to the consumer’s republic  

Brand growth has to accept the consumer’s new role. A consumer who can, wants and demands to be actively involved in product and service development.

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 At Adhara, we understand and translate reality through direct immersion, and turn it into strategic evolution for driving brand growth.
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Three ideas: feeling, inspiring and growing, which run through our approach to all the surveys we carry out:

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  • Concept analysis
    and building
  • Communication pre-testing
    and post-testing
  • Brand Equity and Positioning
  • Shopper and mystery shopping
  • Working environment surveys
  • Logo and packaging tests
  • Product testing
  • Trendspotting
  • Defining emerging
    target groups
  • U&A
  • Segmentation
  • Corporate reputation
  • Pricing
  • Creative and prospective surveys
  • Client satisfaction
    and quality surveys
  • Car-clinics
  • Ethnographic surveys
  • In-company workshops
  • Website usability
  • Brand barometer

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