We suggest

We do a lot of things, the main one being, solving our clients’ needs.

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flechaproponemos

sentir FEELING

Embracing reality

Our goal is not only to take a photo, but also to understand and feel the transformation and dynamics of change.

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For consumers, the current consumption scenario demands a high degree of flexibility and continual rethinking of their relationship with brands.

Big data, Big whys

We propose qualitative, quantitative and advanced semantic analysis tools to gain an overall understanding of the current reality.

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Big data provides information on the what, but it’s increasingly necessary to understand and feel the why.

inspirar INSPIRING

Shinning words

Our extensive experience enables us to go beyond the obvious, listening and asking powerful questions that open the way up to new solutions.

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Inspiring is the art of finding valuable insights in consumers’ discourse and experiences, allowing us to build new relationships with our consumers.

crecer GROWING

From the brand’s dictatorship to the consumer’s republic

Brand growth has to accept the consumer’s new role. A consumer who can, wants and demands to be actively involved in product and service development.

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At Adhara, we understand and translate reality through direct immersion, and turn it into strategic evolution for driving brand growth.

estrellas

Three ideas: feeling, inspiring and growing, which run through our approach to all the surveys we carry out:

cohete

Concept analysis
and building
Communication pre-testing
and post-testing
Brand Equity and Positioning
Shopper and mystery shopping
Working environment surveys
Logo and packaging tests
Product testing
Trendspotting
Defining emerging
target groups
U&A

Segmentation
Corporate reputation
Pricing
Creative and prospective surveys
Client satisfaction
and quality surveys
Car-clinics
Ethnographic surveys
In-company workshops
Website usability
Brand barometer

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