ADHARA HEALTHCARE is made up of a team of EXPERIENCED market researchers, with over 15 years’ experience on average.
We combine the team’s experience…with youth. We like “methodological freshness”. Because the current reality is showing us a change in society’s forms and means of relationship and communication. And if this is the case, shouldn’t we implement techniques and methodologies in line with these new forms of communication and relationship?
Adhara members hail from leading healthcare research institutes, in the highest-ranking positions.
We’ve worked continuously with the major pharmaceutical companies, in multiple disease areas and specialities.Hemos trabajado con los principales laboratorios farmacéuticos de forma continua, para múltiples patologías y especialidades.
We’ve in-depth knowledge of how the pharmaceutical market has evolved, which enables us, for example, to detect how the forms of relationship have changed. And in particular, how the influence of the various players involved in a brand’s decision-making has changed: we’ve gone from “physician-centric” to “multi-centric” (pharmacists, patients, doctors, management…)
At Adhara, we like to stay close to our clients, exploring and understanding their needs. And being demanding on ourselves to find the key insights solving a specific problem.
We feel that a results report is not just a presentation- we need to provide concise and well-organised information that can be shared with the product team.
We turn our consumers’ inputs into operational outputs for the brand we’re working for: transforming what they tell us, what they feel and what we see into product strategies aimed at commercial success.
The current situation calls for the various players to take an active role in research, breaking down barriers and interrelating the different agents.
It’s no use having a young team … if your ideas and methods aren’t. What’s needed are new avenues of research, methods in line with the current times, expanding the classical blueprint for research.